Brand commission planner
For brands setting or reviewing affiliate rates. Enter your order value, margin and the most you will pay to win a customer; get a sustainable commission rate and the monthly cost of the program.
- Recommended base commission
- 0%
- Maximum affordable rate
- 0%
- Monthly program cost
- $0
- Gross profit per first order after commission
- $0
Want a second opinion on your rates?
Send your numbers and we’ll compare them with programs in your category, then reply with a written recommendation and partner targets.
How the planner works
The maximum rate is the acquisition cost you named, divided by order value and grossed up for network fees. The recommended base rate leaves a fifth of that headroom for bonuses, seasonal promotions and top-partner tiers, which recruit and keep the best affiliates.
Profit per first order shows gross profit after paying commission and network fees. A negative number isn’t automatically wrong: if customers reorder, twelve-month profit may cover it. The verdict box tells you which case you are in.
Bounty or percentage?
Percentages scale with order value and suit stores with varied baskets. Fixed bounties suit subscriptions and lead generation, where the value of a customer is known in advance. Many programs combine them: a bounty for the first sale and a small recurring share to reward partners who send customers that stay.
The guide to setting commission rates walks through both models with worked examples.