EPC and RPM calculator
Find out what a click and a thousand views are worth on a page, then see whether affiliate links or display ads should lead.
- Earnings per click (EPC)
- $0.00
- Affiliate earnings per 1,000 views
- $0.00
- Click-through rate to offers
- 0%
- Combined RPM with ads
- $0.00
The three formulas
EPC is earnings divided by clicks. It tells you what an outbound click is worth and lets you compare programs with different payout styles.
Affiliate RPM is earnings divided by pageviews, times 1,000. It puts affiliate income on the same scale as display advertising.
Click-through rate is clicks divided by pageviews. A low rate with a high EPC means the offer is good but the page isn’t sending readers to it.
How to use the comparison
Run the calculator per page type, not for the whole site. Buying guides and comparisons usually earn more from affiliate links; news, explainers and how-to content often earn more from ads. Most sites do best with both: one clear offer where intent is high, and ads where readers are learning rather than buying.
Keep ads and affiliate offers visually distinct. AdSense policies prohibit layouts that make ads look like site content or navigation, and clear labels build reader trust either way.
Model a program’s earningsRead: affiliate content that converts