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The Affilia Academy

Twelve guides written for people who want the mechanics, not the hype. The first eight follow a publisher from first program to steady income; the last four are for brands building a program of their own.

For publishers and creators

  1. How affiliate marketing actually works, and who gets paid7 min
  2. How to evaluate an affiliate program: the numbers that matter8 min
  3. Cookie windows and attribution without the jargon6 min
  4. Recurring or one-time commissions: the lifetime-value math6 min
  5. Affiliate content that converts8 min
  6. Affiliate disclosures: what the FTC expects7 min
  7. SEO for affiliate sites in the AI-search era8 min
  8. Email and YouTube as affiliate channels7 min

For brands

  1. Launch an affiliate program in 90 days8 min
  2. How to set commission rates your margins can carry7 min
  3. Affiliate network or in-house software? The break-even math7 min
  4. Affiliate fraud: the patterns to watch and how to stop them6 min

How we write these guides

Every guide is written and checked by the Affilia editorial team against primary sources: program terms pages, platform pricing pages, and regulators such as the US Federal Trade Commission. We update a guide when the facts it relies on change, and the date at the top of each one tells you when that last happened. Read the editorial policy for the details.